Modern Litho-Print: Pushing the Limits
“During the last two years, we’ve turned our company upside down, looked at everything—every machine speed—to program it into the software so that this package knows every piece of equipment, every employee, every speed that we need,” Tomblinson says.
“It’s all in there. We have committed a great deal to the software and the Monarch suite, along with Prinergy automation, to prepare and ramp up for growth. And we will be ready for that without having to increase our staff. We’ll be able to take on more volume of work because of automation.”
Increasing the workload can be a challenge for a general commercial printer, but Tomblinson believes Modern Litho is primed for the task due to its vertically and geographically diverse client list, which touches 40-plus states coast-to-coast and is supported by a sales team of 14 representatives.
Led by president Darrell Moore, Modern Litho specializes in publications, journals and directories. The company also produces newsletters, conference programs, and a significant amount of direct mail in addition to the traditional general commercial products (manuals, booklets, catalogs, sell sheets, brochures, letterhead, envelopes, business cards and postcards).
The organizaton consists of a holding company, Covenant Graphics, and its two operating subsidiaries, Modern Litho and Brown Printing. Modern Litho handles the large-format work, while sister firm Brown Printing is equipped to produce small-format and digital printing jobs. Boasting $16.5 million in annual sales, Covenant has demonstrated a commitment to invest in capabilities and efficiency, having spent more than $13 million in bolstering its printing technology during the past 10 years.
“For years we specialized in full layout work and built a very good business handling membership directories and smaller run publications. Though we’ve seen some erosion in the directory niche to electronic and customer internal publishing, our business is strong,” Tomblinson remarks. “We now work with clients to help them generate high-res, print-ready PDFs and do very few layouts from scratch.”