Mid Island Bindery — Bucking Bindery Trends
“Every job we take on has to be done with care and quality, and completed on time,” Geier says. Other work includes catalogs, calendars, pamphlets, pharmaceutical brochures and, of course, books of every kind—each with specific finishing requirements.
Strategy Pays Off
Geier maintains that his business strategy has paid off, as 2007 was a record year with more than $18 million in sales. He claims his capabilities expansions are well thought out, and his equipment purchases are smart. He gives kudos to Spiel Associates for the supplier’s expertise in knowing what equipment will fit best into his operation and best fulfill his needs.
Finding and cultivating market niches—like multimedia packaging, long-run mechanical binding, perfect binding and direct mail personalization—are keys that have led to Mid Island’s continued success.
Another equally important driver behind Geier’s ability to run a profitable business is his “Where there’s a will, there’s a way” attitude. It’s a business philosophy that has enabled him to buck traditional trends and build a thriving trade bindery business. PI