Mid Island Bindery — Bucking Bindery Trends
At the same time, Geier and his partner, Bob Russo, were busy branching out into another service offering. “We wanted our customers’ products to be able to go straight from the bindery into the mailstream, so we added mailing operations. It’s been a good value-added service to our clients. We set up a full data processing department to handle the complicated data work our customers required, as well as high resolution ink-jet and laser equipment. Work primarily consists of personalized department store catalogs, annual reports and large direct mail projects.”
To keep competitive in today’s marketplace, in January Mid Island installed a fully automated Kolbus perfect binder with a top speed of 15,000 books per hour. The new Kolbus joins an arsenal of high-tech machines that includes four saddlestitchers (with Signature recognition), 14 folders, four paper cutters (with jogger and unloaders), two Wire-O binders, two Rilecart wire binders, two Sterling Coilmaster plastic binders, another perfect binder, four Bobst diecutters, foil stamping equipment and several tip on machines.
Geier notes that many of his long-run jobs are finished using his Rilecart B-599 automatic double loop wire binder, which he claims is one of the fastest wire binders in the world, capable of binding 4,000 books per hour.
And that’s just at the New York location. The Louisville finishing facility comprises a dozen folders and stitchers, diecutters and gluers set up for the multimedia work.
“Our final products produced in Kentucky go into thousands of stores, so the packages must be exceptional. Our quality control has to be very tight. There can’t be any defects. We’re graded by our customers for defects/quality, and our packing is graded/compared with other vendors that do the same type of work. The competition is on—and so is the pressure.”
Interestingly, the finishing work coming out of the Farmingdale facility is also scrutinized by customers. Two important revenue streams are high-end annual reports for Fortune 100 companies and auto showroom brochures.