Micro-Stepped Accordion Brochure - 60-Second Fold of the Week
We have a BIG, little idea for you today! Sent to us from our friends at Kallen Printing in Calgary, Alberta, and designed by Hartman Design Studio, this marketing brochure for Hoffman Institute Canada utilizes a wonderful little tweak to the Stepped Accordion fold — micro-steps!
The accordion panels taper ever so slightly, and in doing so, they create a simple and decorative edge. This subtle adjustment to score placement offers a wonderful and machine-foldable solution to the brochure "blahs." Enjoy!
Specs and Credits for the Micro-Stepped Accordion Brochure:
Folding Style: 5-Panel Micro-Stepped Accordion
Print Production: Kallen Printing, Calgary, Alberta, Canada
Design: Hartman Design Studio
Client: Hoffman Institute Canada
Paper: Domtar Lynx 65# Cover
Dimensions: Flat 25.375"x 6"; Folded 5.375"x6"
Finishing: Letterpress score, machine fold
Notes: 10,000 qty.
Budget Rating: Low - Moderate
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.