Metzgers Printing + Mailing -- Knowledge Is Power
“Technology, information and data drive our industry,” Tom Metzger remarks. “If we wake up in the morning thinking we just sell printing or mailing services, we will never compete in the new world of print.”
The Metzger brothers see wonderful growth opportunities for their company in the higher education (with variable and personalized printing/mailing) and healthcare (Web-to-print) markets, along with construction industry products that are sold through dealer networks (online ordering, customization and distribution).
Looking ahead to the balance of the year, Metzgers Printing + Mailing plans to develop and launch 25 new Web-to-print and fulfillment sites for customers. Similarly, Metzgers wants to raise awareness about its new data-mining products and services that assist direct marketing and cross-media campaigns.
Lastly, from a company that has changed its identity often throughout its history, comes the desire to brand itself.
“Some of our customers think of us as a really good commercial offset printer, while others think of us as a quick printer or a digital printer,” Joe Metzger concludes. “Others think of Metzgers’ direct mail or fulfillment services. We must continue to build our brand with all our clientele, so everyone understands what we are about and what we can do for them.” PI