Metzgers Printing + Mailing -- Knowledge Is Power
The MomSquad developed when the company sold a job that required light hand assembly. The Metzgers’ sister, Connie, rounded up friends from school and church to assist. Today, she manages a full-time squad of three people and an on-call list of 30. They collate, insert and hand-assemble kits and binders, and pick/pack/ship marketing literature and products for clients.
Also included in the new facility is the 65-seat Metzgers Education Center (MEC), which is used for instructing and training both employees and customers. “Curiosity is the foundation of a good entrepreneur,” Joe Metzger points out. “We always want to learn new things, how to produce new products and how to provide new services. Then, we seek to educate our employees and customers on the features and benefits of these services. That’s the whole purpose behind the MEC.”
Growth Via Peer Group
Education is a recurring theme for the Metzger brothers, and their ongoing quest for enlightenment is evident in their participation in the Silver Pen Group, a Printing Industries of America peer group that has been a key driver for their growth and profits. The information sharing of industry standards, as well as the best practices of industry profit leaders, have been a catalyst for managing their company’s growth.
“A profitable business is able to reinvest in itself. We must manage and plan correctly to assure continuous growth and success,” Joe Metzger says. “Peer group members push each other and keep everyone on track. Our industry possesses many smart business leaders. If we network, share and help each other, we can all grow together.”
Other aspects that facilitate growth and learning are buying into the importance of having a strong IT staff, a quality MIS system and a competitive Web-to-print offering, Tom Metzger adds. Newer services such as PURLs, microsites and e-grams help complete the multi-level marketing campaign solution.