McMurry-TMG Merger Creates Largest Custom-Marketing Producer
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The Wicks Group of Companies, a 23-year-old New York private equity firm, worked with the agencies to engineer the transaction and has taken a majority ownership stake in the new company, which will be called McMurry/TMG LLC. No further financial details of the deal were disclosed.
Matt Petersen, formerly TMG Custom Media’s president, has been named the combined company’s CEO, and Fred Petrovsky , who had been McMurry’s president, is its COO. Keith Sedlak, who was senior vice president, client partnerships, at TMG, has been named chief revenue officer. Chris McMurry, former CEO of McMurry, and Jane Ottenberg and Richard Creighton, founders of TMG, retain a minority interest in the combined company and will continue to be involved.
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