McIlroy--QuarkXPress and InDesign Battle it Out
Sure, they've made a few good moves in Web software, and sure, sales and profits are up, but there's no rational explanation for a 13-fold increase in market value for this company. I think the folks at Adobe know that this is madness, and struggle daily with a precarious dance on the precipice of an inflated stock market that will either keep pushing them to yet more preposterous valuations, or send its stock value crashing back to earth. One of the results is that Adobe appears to have very little time for its critics.
Where Quark seemed mostly sullen or surly in the face of the customer service criticism it used to receive, Adobe just goes all silent, and acts like nothing wrong is happening. I get a sense from Adobe that they feel that it would be crazy for anyone to want to criticize them, and therefore anyone who does criticize them must be crazy and, because the critics are crazy, the company feels it's unnecessary to listen to them.
And, at this time of trying to develop and launch a Quark killer, it's dangerous to be delusional.
About the Author
Thad McIlroy is a San Francisco-based electronic publishing consultant and author, and serves as program director of Seybold Seminars. He welcomes comments at email@example.com