The New MBO America Stretches Beyond Folding
MARLTON, NJ—August 1, 2014—Touting what he called "the new MBO America," Lance Martin, director of sales, told a group of industry journalists Wednesday that the company is looking to shed its image as simply a manufacturer of folding machines and focus on its range of products and services. These include web finishing, packaging, mailing and pharmaceutical folding systems, as well as an analysis service in which MBO technical experts will analyze customers' folding processes and recommend improvements.
"No other company has that at the moment," noted Frank Eckert, CEO of the MBO Group, who was at MBO America's headquarters here this week for MBO's open house event. This analysis service, he said, has proven very popular in Europe, so MBO is introducing it in the U.S. Printers that installed folders a decade ago to handle high volumes are unsure of how to adapt their equipment to today's need for automation and smaller-run jobs, he said. Through this analysis service, MBO technicians offer guidance to help printers make changes that will decrease labor costs.
During the meeting, journalists got a tour of MBO America's new facility, and demonstrations of some of its folding systems, like the new K8 RS combi-folder, which the company dubs "the world’s fastest folding machine," capable of production speeds up to 275 m/min. It is fast enough to keep pace with an offset press, Martin remarked. MBO solutions are modular, meaning that full systems are created from an array of modules. Customers can add a new module to an existing line when a need develops.
Executives noted that many printers that add digital printing equipment fail to consider how they will fold and finish those digital jobs.
"Finishing is not up front in the conversation, many times," said Martin.