Marshall Goldsmith Headlines NAPL 2008 Top Management Conference
PARAMUS, NJ—February 6, 2008—NAPL’s Top Management Conference (TMC) has moved back to the East Coast and will be held at the Ritz-Carlton, Grand Lakes, Fla., March 9-12, 2008. The event is designed to provide insightful leadership tips to industry executives in a warm, casual environment conducive to networking and reflecting on the year ahead. Great business leaders have always advocated the value of taking time to get away from the business in order to strategically plan for the business with a clear head, and TMC has been designed to help printing industry leaders do just that.
“TMC has always been a great getaway to recharge and take a look at what my company is doing and compare it to others in the industry,” said Rick Schildgen, CL Graphics, Inc., Crystal Lake, IL.
The conference headlines with a keynote address by Marshall Goldsmith, noted author and one of the most influential experts on leadership in the country, according to Business Week magazine. His best-selling book, “What Got You Here Won’t Get You There: How Successful People Become Even More Successful” highlights how traits that help a manager rise to a company leader may not serve well for taking the company to its next steps or successfully into the future. Complementary autographed copies of Goldsmith’s book are being given to TMC attendees, courtesy of Kodak Inc.
“The world changes constantly, and yesterday’s competitive advantage isn’t necessarily going to be tomorrow’s,” Goldsmith states. In response, sessions throughout TMC will look at how printing executives can best position their companies to navigate the economic waters in the near and longer-term future.
TMC opens with a look at the state of the industry from NAPL Chief Economist Andrew Paparozzi, featuring the latest findings from the soon-to-be-released 2008 State of the Industry Update and focusing on how to come out of an economic slowdown stronger than you were going into it.
The industry overview is followed by How to Create Value in Print, with James Mikol of Leo Burnett. Burnett provides the customer’s point of view in terms of expectations and shows how print continues to be part of today’s media buys, and can grow rather than shrink if presented correctly as part of an integrated media campaign.
These stage-setting presentations are followed by in-depth breakout sessions on everything from Measuring Your Company Against the Competition to New Applications for VDP; other sessions include How to Sell to a CMO (Chief Marketing Officer), Managing Your Sales Team and Hidden Factors in P&L Statements. Each is dedicated to providing practical information and new insights on keeping a company strong, setting a foundation for growth and recognizing hidden warning signs of potential trouble.
Attracting world-class speakers, NAPL’s Top Management Conference has long held the reputation as the industry’s most dynamic and thought-provoking event for progressive industry leaders. This landmark event serves as an annual forum for strategic management information, actionable business strategies and valuable peer networking, and makes TMC one of the key not-to-be-missed industry events of the year. Its innovative style continues to attract industry experts and sponsors who recognize its value. This year’s lineup includes a free, one-on-one confidential meeting with NAPL on-site consultants, the RAVE awards for excellence sponsored by Komori and the Management Plus awards sponsored by American Printer, Compass Capital Partners Inc. and Man-Roland.
To register or for more information about NAPL’s Top Management conference, visit www.napl.org or contact Tammy Pesenti, program manager, at (800) 642-6275 ext. 6343, tpesenti@napl.org.
About NAPL
Chartered in 1933, NAPL, the National Association for Printing Leadership, is a not-for-profit business management association representing companies in the $120 billion graphic communications industry. NAPL’s comprehensive slate of business-building solutions provides company leaders with the management tools they need to make informed business decisions in an ever-changing market environment. The association also handles the administration of NAQP, the National Association of Quick Printers, which specializes in the unique concerns of small printers nationwide, and the industry’s Research and Engineering Council, which is dedicated to manufacturing technology and productivity improvement issues. For more information on NAPL or its affiliated associations, visit www.napl.org or call (800) 642-6275.
