Truths from the Trenches –Dana
Keep in mind that these are the experienced print customers. They're asking for more information, more education, and more resources to help them carry out their responsibilities and maximize the use of print for their companies. Now imagine what the rookies must need from you. I know the answer: education on steroids. I don't think it exists yet. PI
About the Author
Margie Dana is the founder of Print Buyers International (www.printbuyersinternational.com), which offers educational and networking opportunities to those who work with the printing industry. She produces an annual print buyers conference (www.printbuyersconference.com) and has written her popular e-column, "Margie's Print Tips," since 1999. Dana speaks regularly at trade events and offers consulting services as a print buyer specialist. She can be reached at firstname.lastname@example.org.