Baby Steps, Giant Results –Dana
8) Update your Website. Sites are becoming leaner as companies leverage other media options to connect with their markets. Get rid of stale content, too many pictures of manufacturing processes/equipment and bloated verbiage. Strive for a streamlined site, in which you name management members, show more pictures of people and feature social media buttons so visitors can connect with you elsewhere.
9) Go where your market hangs out. Conduct searches not only on LinkedIn Groups, but also on Twitter, for example. On your Twitter page, is a search box up top? Enter a hash tag (#) before a term or keyword. That will show you who's leading those particular discussions.
10) Generate content! Though listed as #10, this point is the most important one. Today, you need to have ongoing, concurrent conversations across multiple media. Find the social media channels frequented or preferred by your market and jump in. At your fingertips you have YouTube, Facebook, Twitter, LinkedIn and your own Website, for starters.
Take full advantage of this rich media "buffet." Not only will you be sharing information that spotlights you or your company as an industry leader (or at least a player), you'll also be privy to conversations about your market and your customers' businesses.
Print customers of all kinds have taken to social media to locate new resources, ask questions of peers, showcase their own knowledge and comment on the state of the industry. Print and other graphic arts services providers need to be there. Join these virtual discussions.
How's this for a goal: make sure that all public comments about your company are glowing reviews. Think of your customers as your social media ambassadors. By participating in these media, you can influence what's said about your company and your own expertise. Those are powerful results. PI