Marchand on Marketing?Electronic Commerce Reluctance
Last month a reader asked me why a marketing guy would want to devote so much attention to digital communications. The answer seems obvious. Web sites and e-mail, the Internet itself, change marketing strategy—from how printing companies identify prospects and how they work with customers, to the range of services they provide and how they communicate. What better time to consider these questions than at the beginning of a year?
I wish each of you, your loved ones and your companies exciting new horizons, interesting opportunities and prosperity.
About the Author
Jacques Marchand may be phoned at (415) 357-2929. His firm, Marchand Marketing, provides strategic consulting services, positioning and marketing communications to help companies in the printing industry increase sales. E-mail may be sent to firstname.lastname@example.org. Information about the firm's work for clients is also available on its Web site, www.marchand.com.