PaperSpecsGallery.com Presents: Here Magazine, A Look at LA's Koreatown (Video)
Billing itself as "an owner, developer and manager of unique hotels deeply rooted in their location and architecture," the Sydell Group decided to forego the usual hotel-room books filled with photos of rich-looking people dining in interchangeable restaurants for something quite different.
To watch the video, click here or on the video below:
Tailored to guests at The Line Hotel in Los Angeles Koreatown, Here magazine gives "insight into the neighborhood around it—not just the tourist hot-spots," explained Johnson.
The bright white 80-lb. Via Linen Cover turns out to be an excellent choice for this perfect-bound volume that resists the urge to go for a full bleed with its cover photo while making the magazine name and GPS coordinates stand out on the spine.
Inside, the uncoated 60-lb. Lynx Opaque continues to crank up the incandescence of the magazine with a 96 brightness that really makes photos of street life and off-the-beaten-path ambles pop. Hemlock Printers, which did such a smashing job on the Take Note Award-winning Gather Journal, moves from intimate black-and-white photos to deep-color nature shots beautifully.
Perhaps no greater tribute can be paid to it than a mention it received in a Yelp for The Line Hotel:
"One of the best, surprisingly little things about the room is the Here magazine: a book thick with stories of local culture, restaurants, bars, people, architecture…it simply oozes with love for Los Angeles and most emphatically the Koreatown area where The Line resides. It's actually quite exciting and inspirational and has me not only wanting to try every joint recommended, but also start one of my own and become one of the burgeoning LA citizens."
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.