locr Customer Uses Personalized Maps to Increase Response Rates for Growing Customer Base
BRAUNSCHWEIG, Germany - May 7, 2018 - locr GmbH, a leading provider of geomarketing solutions, has announced that its customer TPSi has successfully used the company’s personalized maps to service a booming sector of the restaurant industry. With these maps, TPSi has improved the response rates and restaurant visits for a growing list of customers. The success of these campaigns demonstrates how geo-based marketing adds value to the campaigns that print and marketing service providers create for their customers.
“Location is one of the biggest value propositions in the restaurant business,” said Randy Hardy of locr. “But all too often, restaurants lack the data and creativity they need to connect location with their customers. TPSi changes that paradigm, working with restaurants to create effective direct mail campaigns that include a powerful image: a personalized map. Seeing this map, the recipients immediately visualize how they would get from their homes to the restaurant. The impact is powerful and has enabled TPSi to grow as a marketing service provider.”
Responding to Customer Needs
TPSi has successfully evolved from a print to marketing service provider. The Tulsa, Oklahoma-based company provides a wide range of services, including laser printing, digital printing on an HP Indigo, digital archiving, eStatements, and presort mailing services. TPSi also offers web-to-print and variable data publishing.
“Everyone at TPSi focuses on listening to our customers and responding to their needs,” said Fadel Iskander, vice president and cofounder of TPSi. “We then adopt the best-in-class services needed to meet those demands. This results in deeper customer loyalty and sustained growth for our business.”
Working with locr, TPSi put its business philosophy into action, and turned the success into a market-focused opportunity.
The company started by creating a direct mail campaign for the local restaurant chain McNellies, which wanted to build a loyal customer following at its newest location.
To support this goal, TPSi developed a direct marketing campaign that included a creative direct-mail folded postcard with a personalized map. This map detailed the route the customer would travel to get from his or her home to the restaurant.
To create the maps, TPSi simply provided its mailing list addresses to locr. The company generated the maps and sent them back to TPSi as JPGs. These maps were then incorporated into the digital printing process using the company’s VDP software.
The campaign generated a 24% response rate that far exceeded all expectations.
Building on the success of that effort, TPSi has gone on to successful direct mail campaigns for five more restaurants in the region.
“Once we had success with McNellies, we knew other restaurants would also benefit from our services,” continued Iskander. “We are confident of the value we bring to businesses in the hospitality sector, and this gives us an advantage when selling our services.”
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of Printing Impressions.
