First Landa Press Dedicated to POP, Display Graphics Installed in North America
The Marketing Alliance Group announced that it has installed a Landa S10 Nanographic printing press at its printing facility in Dalton, Ga. As the first North American display and visual merchandising service company to install a Landa press, Marketing Alliance considers its new B1 device to be game-changing technology, delivering significantly faster, high-quality digital color printing of short-to-medium run POP and POS applications.
With a portfolio that includes some of North America’s leading retailers and brands, Marketing Alliance Group’s new Landa S10 is now enabling its retail customers to respond more quickly to market trends and opportunities. According to Marketing Alliance, since installation in July, the new Landa press has met all expectations and is providing a unique solution – a solution that’s already increasing sales, and sales of new and profitable applications for the business.
Bryan Hair, CEO, Marketing Alliance Group comments: “We already have a considerable print operation with a mix of analog and digital printing capabilities, and they all have their place. But, the Landa S10 fills a different gap. Producing 6,500 B1/41 in. sheets per hour, it’s not only substantially faster than any other digital press, but it also has an offset format, and thanks to its seven colors, the color vibrancy and high print quality to satisfy our world leading brand customers, too.
“Giving us the means to offer short to medium-run jobs for the first time, the S10 provides our business with a crucial new service, and for our retail customers, a solution that better fits their needs for reduced costs, stock and waste. But importantly, the new press also provides the speed for us to support very quick turnaround times, making it possible for our customers to maximize all sales opportunities by getting promotions into stores much faster. We consider Nanography to be the new era in printing technology,” Hair said.
Marketing Alliance has a reputation for providing the most innovative and engaging customer interaction via print, displays and fixtures, custom plastics, and several other applications. The company works with the world’s top brands, and will use the Landa S10 to support these customers with retail signage and display.
Landa’s VP and General Manager for the Americas, Nachum Korman, says, “We’re proud to have the Landa S10 press at Marketing Alliance. It’s an impressive operation with very high standards for technology performance and vendor support, which we’re pleased to have met. Over the coming months, we’ll be excited to see the impact Nanography will have on Marketing Alliance’s business. “For Landa, installation of a Nanographic Printing press - at a retail production powerhouse such as Marketing Alliance - is significant evidence of our growing stature in the US market.”
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.