Kodak Nexpress 2500 Color Press Drives Herald Printing’s Transition to a Marketing Solutions Company
ROCHESTER, NY—Sept. 18—Facing growing competition in its offset printing services, Herald Printing in New Washington, OH, is using Kodak’s latest digital production color press to bring in additional revenue streams and separate itself from other printers in the market. The Kodak Nexpress 2500 digital production color press boasts speed, productivity and inline features that will allow Herald Printing to enter fresh markets and attract new customers.
“After 125 years as a traditional print provider, we’re changing our philosophy as a company,” said Jim Morgan, Marketing Services Manager, Herald Printing. “The installation of the Nexpress 2500 press marks the beginning of a transition for Herald Printing into a marketing solutions company with improved capabilities to better help our customers achieve their communication goals through print.”
The Nexpress 2500 press is designed to deliver greater productivity and reliability, leveraging Kodak’s award winning digital production color press technology recognized for its quality, consistency and uptime. Additionally, the Nexpress 2500 press comes with a variety of service agreement offerings, delivered by Kodak Service & Support, a leading service provider in the commercial print industry.
Herald Printing decided to add a Kodak Nexglosser glossing unit to its Nexpress 2500 press, which, along with speed, sheet size and business development support through Kodak Marketmover services, convinced Morgan and Herald Printing’s management team to go with the Kodak solution. The Kodak Nexglosser glossing unit features Kodak Nexpress clear dry ink that delivers enhanced image quality and a laminate like gloss for higher marketing impact.
“Availability of a glossing unit really helped sell us on the Nexpress 2500 press because we can offer our customers printing that’s in a different league from our competition,” explained Morgan. “In addition, Kodak’s business development services will help us educate ourselves and our clients about the power of the Nexpress 2500 press.”
Morgan also indicated that the management team at Herald Printing outfitted the new press with the Kodak Nexpress fifth imaging unit solution to deliver spot color, watermarking and protective coating.
Kodak products are backed by Kodak Service and Support, Kodak’s worldwide service organization. Named Best Support Organization at the 2006 International Business Awards, Kodak Service & Support includes more than 3,000 professionals in 120 countries. These professionals are fully qualified to help customers control costs, maximize productivity, and minimize business risk.
About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using KODAK solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on KODAK technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak’s innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise. More information about Kodak (NYSE: EK) is available at www.kodak.com.
For more information about Kodak’s Graphic Communications Group, visit www.graphics.kodak.com.
(Kodak, NexPress, NexGlosser and MarketMover are trademarks of Eastman Kodak Company.)