Kodak Experts to Highlight Power of VDP at 2006 DMA Conference and Exhibition
ROCHESTER, NY—Oct. 5—Kodak speakers and Catalyst Direct, Kodak’s demand generation agency in the United States and Canada, will share insights, experience and expertise on variable data printing at the Direct Marketing Association Conference and Exhibition (DMA06), Oct. 14-19 in San Francisco, Calif. The panel discussion entitled “Variable Data Printing … Is it for Real?” will guide direct marketing professionals on how to combine the power of variable data printing, color, and business intelligence to create communications that resonate with customers and generate response.
The discussion will take place from 11:15 a.m. – 12:15 p.m., Tues., Oct. 17 at the Moscone Convention Center with the following panelists:
Diane Quinlisk, Senior Manager, Market Development, World Wide Marketing, Kodak’s Graphic Communications Group
Marc Johnson, Marketing Manager, High Speed Inkjet Solutions, Kodak’s Graphic Communications Group
Jeff Cleary, Managing Director, Catalyst Direct, Inc.
“Variable data printing has become an increasingly popular way to drive ROI,” said Quinlisk. “Kodak wants to help marketing professionals achieve marketing results and ultimately grow their businesses. By attending this discussion, we hope show attendees will understand what’s required to run variable data effectively, as well as some of the complexities associated with developing a variable data campaign, and learn about the market trends of personalized campaigns that deliver results and win customer loyalty.”
In addition to sharing the latest trends and new technologies shaping variable data printing, Kodak (booth 202) will showcase business development, digital printing software, and monitor proofing solutions to help direct marketers and their print providers grow their businesses, enhance direct campaigns and save time on production.
“We’ve made significant progress in coaching direct marketing professionals on the opportunities and solutions that provide the efficient and cost effective means to reach the right people at the right time,” added Quinlisk. “At DMA06, we look forward to continuing our educational outreach by meeting with leaders in the direct marketing community, learning about their challenges, and offering innovative ideas that increase revenue and cut down on company expenses.”
About Catalyst Direct
Catalyst Direct is a vertically integrated, full-service direct marketing agency specializing in knowledge-based solutions designed to acquire, retain and maximize customer relationships for its clients. Founded in 1990 by Mike Osborn and Jeff Cleary, the company is headquartered in Rochester, NY and has offices in Dallas, Philadelphia and Chicago. The company’s client roster includes Bank of America, Citigroup, Eastman Kodak Company, HSBC, and Valvoline Instant Oil Change.
About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using KODAK solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on KODAK technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak’s innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise. More information about Kodak (NYSE: EK) is available at www.kodak.com.