Kodak Experts to Highlight Power of VDP at 2006 DMA Conference and Exhibition

ROCHESTER, NY—Oct. 5—Kodak speakers and Catalyst Direct, Kodak’s demand generation agency in the United States and Canada, will share insights, experience and expertise on variable data printing at the Direct Marketing Association Conference and Exhibition (DMA06), Oct. 14-19 in San Francisco, Calif. The panel discussion entitled “Variable Data Printing … Is it for Real?” will guide direct marketing professionals on how to combine the power of variable data printing, color, and business intelligence to create communications that resonate with customers and generate response.