KINGERY PRINTING--Pride in Hard Work
Herein lays the aggressive personality that John Kingery has instilled in his operations. "We were actually challenging the marketplace instead of letting the marketplace dictate to us," he says. "We were competing in the market with new investments, new ideas and new approaches to producing printing more economically for our customers, because they were hurting also. And now it's paying off; we've got very loyal, dependable clients who come back to us time and time again because of the fact that we were able to work with them through this difficult stretch."
As 2004 approaches the midway point, John Kingery finds his greatest challenge is keeping pace with training his employees on the new hardware and software the company has acquired.
For example, the Graphic Arts Technical Foundation (GATF) was approached for ideas, which led to the adoption of GATF's web press training curriculum. Employees are also being cross-trained to allow the printer to have greater flexibility and depth for all of its critical functions.
Waiting to Go Digital
One market the company has not embraced at the present is the digital printing world. Study teams have met with Kodak Polychrome Graphics about its DirectPress for short runs and with MAN Roland regarding the DICOweb for long runs, but Kingery Printing remains uncommitted, for now.
"We're not going to be caught blindsided," John Kingery says. "We're first going to fully understand what this equipment can do and if it really makes sense for our marketplace. If it can steal our markets, we'll buy a digital press next week. But we don't want to be on the bleeding edge of this technology."
One area Kingery Printing has opted for is mailing and fulfillment services. It was a practical decision—as a rural printer, the one-stop shop mentality made for an easy decision three years ago. In fact, John Kingery attributes much of his company's current success to these value-added capabilities.