KINGERY PRINTING--Pride in Hard Work
To that end, notes John Kingery, the firm also needed to forge strong alliances with its vendors to strike an even balance and to adopt just-in-time inventories. The printer didn't shy away from investments, and instead concentrated on adopting technologies that would help bolster productivity.
Internal cost structures were evaluated to ferret out any fat. Kingery's employee base was also kept informed on the ongoing economic situation as opposed to being left in the dark.
Providing customers a better product at very competitive prices became a staple. That may all sound familiar to fellow printers that have employed similar tactics during this recession, but Kingery Printing also made a tough call when it came to some existing accounts.
"A lot of printers were printing what I call marginally profitable work, including us," John Kingery admits. "We decided, as a management team, that if we had a troublesome job, maybe a job that did not fit our equipment properly, we had to charge more. This has paid off in the long run . . .getting work that really fit our capabilities, that we enjoy producing and that we are good at doing. We tried to increase those types of accounts, and we set our salespeople on that track, as well."
Tom Kingery, business manager, feels the company is fortunate to continue to operate profitably during the economic downturn without resorting to the massive layoffs that have plagued many printers the past few years. Each member of the management team saw to it that their area was dissected for greater efficiency. From proper pricing for customers to keeping an honest relationship with vendors, Kingery Printing has endured the industry slump.
"On the paper buying side, we were heavily involved with our vendors because the price was changing almost daily," Tom Kingery notes. "And every day, we had to make sure that our suppliers knew that we could not have our vendors pricing paper to one printer at one price and with us a different price. We have to be on a level playing field and play the same game. And fortunately, we've stayed on top of that game."