King Printing : Have Inkjet, Will Dominate
Adi Chinai doesn't appear overly concerned about this trend. "We don't particularly view it as a major threat," he says. "A lot of publishers are finding that digital rights management is very cumbersome, and is a very low-margin business. There's still value in putting ink on paper and producing printed books. (Publishers) are able to maintain a profit level that can sustain future business. E-books, right now, actually help to drive print. People will read free chapters on their electronic readers or computers, but they inevitably decide to buy books."
Riding the crest of double-digit growth over the past five years, and aided by a proud tradition of never having laid off an employee, the owners of King Printing feel they have struck a balance with their position in the book manufacturing marketplace.
"We tend to control our growth; we don't bite off more than we can chew," Adi Chinai notes. "We think we've found a happy medium." PI