King Organization Becomes Part of Century Direct
“We are excited to be able to bring additional technological advantages to King’s customers, such as an enhanced Web-enabled customer service experience,” said Kellogg. “We believe that our advanced capabilities are one reason we are expanding at a time when a lot of companies our size are retreating.”
NAPL Business Advisory Team members Tim Fischer, John Hyde and Kathleen Appleton worked closely with owners of both companies to establish terms for the transaction based on current marketplace standards in the direct marketing and mailing industry.
“As we worked with Century Direct and King, it soon became apparent to us that they shared very similar cultures, and that this fact, along with the good chemistry between the owners of both companies, will not only help bring the two organizations together, but ensure a successful combination now and for the future,” said NAPL Senior Vice President Tim Fischer.
About Century Direct:
Century Direct is a marketing services provider serving the direct mail marketing business since 1932. Today it has a special emphasis on data management, data processing, secure data interchange and digital printing. The company prides itself on staying in the forefront of technological advances, pioneering the use of high speed digital color and black and white systems for one to one marketing and communications use. Today, Century Direct works very closely with its customers to build data engines that are robust in both output and reporting. The company mails more than 100 million pieces of mail annually, much of it printed on its digital and offset presses. What sets the company apart is its dedication to customer service processes and a consultative approach to quality control that permits complete accountability and transparency ensuring the highest quality and most cost-effective handling of any project, large or small.
About the NAPL Business Advisory Team:
NAPL offers company executives trusted advisors who can help them build long-term shareholder value through strategic business transactions. The Team provides merger advisory services, as well as helping companies with the strategic sale of a business, strategic partner assessment/procurement, acquisition of general intangibles, and post-merger integration services. For information, contact NAPL Senior Vice President Tim Fischer at (201) 523-6376 or email@example.com or NAPL Senior Vice President John Hyde at (201) 523-6313 or firstname.lastname@example.org.