Ken Schmidt, Formerly with Harley-Davidson, to Keynote PODi AppForum
Schmidt roars onstage at AppForum with a passionate look at how businesses can and must differentiate themselves from the competition or fall prey to being simply forgettable. “Most companies still all say the same predictable things, about ‘quality,’ ‘cost,’ ‘solutions’. If they really want to connect with prospects, they need to leave out the “givens” and kill the business-speak. Make your message unpredictable. Own it exclusively. It’s an approach that works – for your own marketing and for your customers’ marketing programs, too. I’ve run a lot of direct marketing programs, and I can tell you from experience that if your competition is doing something, you should be doing something completely different. I’m amped about coming to AppForum to speak with the real winners in this space, and inspire them to go further by being different.”