Keller Crescent -- Prescription for Success

Consumer advocates are demanding more reader-friendly product information. Seniors want larger type. Globalization requires the information to be in four or five languages. Consumer coalitions are forming patient information and education initiatives. The FDA is setting new regulatory guidelines.

The amount of information manufacturers have to provide keeps growing. This presents a challenge for pharmaceutical and healthcare product producers because it affects the size and cost of their packaging, and tests the capabilities of their existing packaging line equipment. These challenges are passed on to the printers and packagers charged with producing product literature.