JOHNSBYRNE CO. — CREATING CUSTOMER PARTNERSHIPS
“We need to know our customers and their needs, and be able to deliver at the highest levels of competency,” he adds. “We find that we work best with those clients who seek excellence and who leverage their suppliers in more of a stakeholder way with a shared vision.”
This business tact has proven successful. The JohnsByrne Co. and its dedicated workforce of 185 employees have experienced healthy organic growth in the past few years. The printer has also made two strategic acquisitions that added new capabilities and capacity.
Last year JohnsByrne purchased the Midwest plant of Graphic Converting, a large trade finishing facility. The new company, since named Graphic Technologies, provides a full complement of postpress capabilities, including stamping, diecutting, folding, gluing, laminating and pack-out. The synergies between Graphic Technologies and JohnsByrne allow the companies to extend offerings to their commercial print customers, as well as specialty markets like point-of-sale (POS), trade finishing and luxury packaging.
“We saw this as crucial to our philosophy of becoming a fully integrated or turnkey offering,” points out Jack Gustafson, COO. “We can now sell deeper into some of our existing customers for their packaging needs. There are also a lot of opportunities that we really haven’t tapped into yet. We have all the personnel and equipment to grow that business.”
While the company’s execs are excited about its capabilities in the POS and packaging markets, they also feel that JohnsByrne has already set itself apart by producing specialty products, including printing on alternative, plastic or lenticular substrates; using exotic inks; and offering enhanced structural engineering.
The second acquisition, Chicago Printing—made in 2004—has allowed JohnsByrne to add to its commercial printing footprint.
“To be a provider of graphic solutions, we need to be committed to technology and the innovation and speed that it delivers,” Corey Gustafson contends. “This will get you in the game but, in order to truly win and provide more value to our customers, we need to look at ways to innovate with our equipment that others haven’t.”