Industry Experts John Foley Jr. and John Tobe Host Session on 'How to Sell Solutions' at GRAPH EXPO
WILMINGTON, MA, and BOLINGBROOK, IL—September 15, 2014—John Foley, Jr., a leading marketing and business transformation expert in the print industry, and John Tobe, President and owner of Tobe Direct, a thriving solutions-based print, mail, and fulfillment business, will be speaking together for an exciting session at this year's GRAPH EXPO in Chicago, on Monday, Sept. 29, at 10:30 a.m.
Their session, "Stop Selling Print and Start Selling Solutions: How to Creatively Market and Sell Your Print," will explore how to transform from a commodity sales-focused print business to a solutions-focused model.
"Year after year the interlinkONE team enjoys participating in GRAPH EXPO in various capacities. This year is extra special for me as I'll be sharing the speaking stage with John Tobe," said John Foley Jr., founder and CEO of interlinkONE. "It's always great when we can bring expertise from both sides of the table together to benefit the community as a whole. John and I have similar yet uniquely different approaches to sales and marketing, so showcasing those, and much more, for our session attendees will be extremely beneficial for them."
For marketing or sales professionals, owners, and service providers looking to take their business to the next level, this session will demonstrate how to define niches, apply new and valuable marketing techniques, how to best utilize content marketing to tie it all together, and of course, how to transform your business to be successful for the long haul.
"The transition that John [Foley] and I will be talking about in this session is one that my Tobe Direct team and I have been through and experienced the challenges of firsthand," relayed John Tobe, president and owner of Tobe Direct. "I'm excited to be able to share what I learned from transforming my business for the digital age with the GRAPH EXPO audience." Foley added that "the print industry, like every other industry, is ever changing. There's still a demand for print, in fact the service providers who are bold and taking risks are growing like never before. John and I are looking forward to showing how creative, effective marketing can generate leads for solution-based sales."
This can't miss session has limited seats and requires pre-registration available at http://ilink.me/GraphEx14.
Fee: $125 (counts as 1 session towards a value package plan)
Date: Monday, Sept. 29 - 10:30 a.m. - 12:00 p.m.
Location: GRAPH EXPO, McCormick Place, Chicago.