STRINE PRINTING — THE PRINTER’S CANDY STORE
“Customers are starting to realize the benefits of personalization,” Pat Strine remarks. “We’ve done projects with pharmaceutical companies where the return is 3 percent on a mass marketed type of fulfillment versus 12 percent for a direct CRM personalization type program. Everyone’s starting to understand it a little more and, as they do, the digital end is really going to take off.”
Finishing has become another source of pride for Strine Printing, which draws upon capabilities such as foil stamping, embossing, die-cutting, lenticular, thermography, and UV and film lamination. Strine marries the digital end with these finishing techniques most notably on its trading cards, and new card applications are being discovered routinely.
For example, card manufacturer Topps sends the printer a wide variety of game- or event-used material that is then incorporated right into the card. At first, it was mainly game jerseys that were carved into postage stamp-sized grids and married to the cards. Baseballs, bats and gloves, basketballs, footballs, even hockey pucks, got in on the act.
Most recently, lug nuts and tires for auto racing cards have been sent in for the printer to break down. Asphalt from the race track is mixed in with the UV coating to add another dimension to the card, and Strine even worked with an outside company to replicate the smell of burning rubber.
As for other services/capabilities, Strine has a custom kitting department that is popular with its pharmaceutical clients. The printer also boasts three in-house sheeters for a majority of stocks under 80˝, passing along the savings to its sheetfed clientele. And procuring paper doesn’t require as long a lead time, which makes it easier on schedules and allows Strine to turn jobs around quicker.
“We save a considerable percent on paper by sheeting it in-house,” Pat Strine notes. “It gives us more flexibility—sheeting on-demand as opposed to waiting.”