JCPenney Transforms Catalog Strategy; Drops ‘Big Book’ for Targeted Catalogs
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PLANO, TX—Nov. 18, 2009—As part of its effort to continually adapt its marketing strategies to meet evolving customer preferences, J. C. Penney Co., Inc. (NYSE:JCP) has taken steps to further reshape the way it engages with customers through an integrated marketing approach that incorporates stores, catalogs, online applications and emerging digital marketing platforms, including social media.
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