2009 Printing Industry Hall of Fame: The Industry Stage
Green balked initially but, after some direct negotiating, she agreed to sell her property for double the appraised value. The country was only months away from what has turned into a crippling recession, making the deal that much more impressive. But now Greens Printing had to find a new home.
Timing Is Everything
Instead of getting into a new lease/mortgage, Green decided to tuck the company into another—Precision Offset of Irvine, CA—and Greens Printing is now a division of Precision, owned by Larry Smith. "Larry is an incredibly brilliant man who has just welcomed us with open arms," she says. "It's been a phenomenal fit, and I just thank my lucky stars that this all lined up at the same time."
The company's success is hardly an accident of fate. Therese Fleming, a group regional controller for Consolidated Graphics and a 10-year acquaintance, sees Green as a person of humor, compassion and intelligence. What enables Green to maximize relationships with employees and customers, according to Fleming, is the ability to connect on a deeper level.
"She really cares about them, and not just on a work level. That's why they're so loyal," Fleming notes. "As an employer, I talk to her quite a bit about having to make hard business decisions in tough economic times. She's always looked to treat her employees with as much compassion as possible."
Perhaps Green took a page from the book of Bob Lindsay, a 45-year salesman with the company. Lindsay, a former Marine, amazed Green with his eloquence, respect and gentlemanly charm. "He would call on customers and spend a few minutes talking with the receptionist, asking about her husband and kids," Green remarks. "The way he communicated with people left a lasting impression on me."
Green hopes she has left a positive impression on the people she has touched; a role model for those who believe that words are fine, as long as they're validated by actions. But being a role model for young women to follow her footsteps into the industry? Not necessary, Green says, pointing out that her daughter Blaire—in her second year in Cal Poly San Luis Obispo's printing and graphic communications degree program—is part of a shifting trend. About 65 percent of the printing and graphic communications program's incoming class is female.
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