2009 Printing Industry Hall of Fame: The Industry Stage
"When you're trying to be a working actor, you have a lot of downtime," Green explains. "My father asked me to give him a hand with accounting and proofreading. I said OK, but told him not to plan on me staying here, because this is not my life's passion. He was very understanding, and said that wouldn't be a problem."
Green received her printing education "through osmosis" as she buzzed through several departments at the company, including customer service and production. The performance roles were dwindling and Green, now married, decided to stay on the West Coast.
"I kept thinking (performing) was something that would work for me and it didn't," she remarks. "My father pulled me aside and said, 'With your personality, you need to be selling printing.' He showed me the commission structures of the entire sales staff. I dropped my jaw and said 'I can do that!' "
It wasn't long before printing became Green's life passion, and other people were picking up on the notion. In the mid-1980s, with the business not reaching the heights it had anticipated, the company hired a consultant to analyze Greens Printing and find out what it needed for a jump start. The conclusion: Father retires, daughter takes control of the firm.
"My father always thought one of his sons would run the company, yet my brothers all felt that I had the leadership capacity and potential to take over," she recalls. "I had a bit of a hurdle with my father, but not with employees, vendors or clients."
One of the most pivotal decisions she's made in the past 20 years occurred in 2007, when the printer's neighbor—a BMW dealership—offered to buy the Greens building and land, which was owned outright. BMW wanted to open a motorcycle division.
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