Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
For many years the phrase “fragmentation of media” has been used to refer to the splitting of communications budgets across different media. An important part of this phrase is the assumption that the same total dollars are being spent on media (as best as I can tell, that is correct), and the main reason for the use of the phrase is that those dollars are being divided up differently than before. Perhaps you have heard it as the phrase “the changing media mix.”
0 Comments
View Comments
Related Content
Comments