IPMA to Conduct Special Educational Session for In-Plant Printers at GRAPH EXPO 2010
RESTON, VA—July 15, 2010—The In-Plant Printing and Mailing Association (IPMA) has announced it will hold a special free lunchtime educational session for in-plant printers at GRAPH EXPO 2010. The session, sponsored by IPMA and In-Plant Graphics magazine, will take place on the third day of GRAPH EXPO, Tuesday, October 5, from 12:00-1:30 p.m. in McCormick Place. GRAPH EXPO 2010, the year's largest graphic communications exhibition and conference in the Americas, will take place October 3-6, 2010, in Chicago's McCormick Place South.
The session, "Integrated Marketing-The Next Step for In-Plants," will educate attendees on how to help drive response rates, build marketing intelligence, boost sales and add strategic value to their organizations. Specifically, it will feature a panel of in-plant experts from three industry segments who will showcase how they successfully implemented TransPromo, Quick Response codes, pURLs and variable data within their environments to generate a significant return on investment. Attendees will learn not only the "what" of integrated marketing, but also how to apply what they learn during the session to their operations when they return home.