IPEX 2002 -- Set to Spring Up
PrintCity is described by its management as a strategic alliance of leading companies within the graphic arts industry. It originated as a cooperative effort by 69 companies to exhibit digital workflow solutions at DRUPA 2000. Since then it has evolved into a permanent organization with 40 members and is pursing ongoing workflow-related activities in the areas of market applications, production processes and education, says Rainer Kuhn, general manager.
Member companies are in the process of organizing themselves into "Activity Groups" that will pursue PrintCity's charter, but each will continue to operate as an independent business, Kuhn explains. These activity groups will cover three major market segments (publishing, packaging and commercial printing) and print processes (sheetfed, web and digital). Rounding out the current slate of eight groups are networks and knowledge management.
The goal of the organization is to help industry companies develop workflow solutions based on open systems, Kuhn says. It will encourage manufacturers to facilitate the integration of their products into broader systems, seek to develop and share best practices in print workflows, and provide knowledge resources in the form of technical programs, exhibitions, publications and more, he adds.
At IPEX 2002, PrintCity is set to occupy Halls 17 and 18. The 29 participating member companies are donating booth space to create a Print Factory workflow demonstration display in the center area.
Xerox has signed up to fill Halls 3 and 3a with its "Future Print Now" showcase of digital printing solutions. Since its booth will encompass nearly 6,500 square meters, Xerox reportedly will be the single largest exhibitor at IPEX 2002.
This dominant presence is reflective of the fact that the professional graphic arts segment represents the single largest chunk of the firm's customer base, notes Valentin Govaerts, senior vice president for graphic arts at Xerox. The display will focus on the company's continuing efforts to develop cut-sheet and continuous-feed printing solutions that can be driven by its Common Controller front end, Govaerts says.