Special Report: Offset and Beyond -- Today's Model: Distribute-Then-Print
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Cheryl Adams
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What surprises me most right now is how fast digital technology is going beyond attacking sheetfed offset printing to competing directly with heatset web offset printing. We’re seeing this play out in web printers’ financial results, as well as in the decreased number of print businesses. For example, healthcare directories that were traditionally web work, are now being produced digitally. We’ve seen static directories containing 900+ pages of information change overnight to 24-page variable digital printing—totally personalized and customized to the end recipient. Albeit a great example of being more “green,” the instantaneous page reductions indicate a steep slope of declining print demand.
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- People:
- Susan Kelly
- Places:
- San Ramon, CA
Cheryl Adams
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