Special Report: Offset and Beyond -- Today's Model: Distribute-Then-Print
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Cheryl Adams
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Kelly: Well, it’s tough to think in years when we’re reacting to daily economic impacts. Unfortunately, there are a couple of negative trends at work pushing the industry apart. First, we are a fragmented industry made up of many small companies that tend to be cannibalistic, especially in tough times. Absent of any GDP growth, the only way to increase sales is through capitalizing on our competitor’s misfortunes. Price erosion is rampant right now with customers asking for retroactive price decreases. And, we all know who wins in that game—the customer and not the printer.
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- People:
- Susan Kelly
- Places:
- San Ramon, CA
Cheryl Adams
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