LYNXX permits print buyers to establish and control their own vendor pools, to communicate directly with their own series of pre-qualified and approved printing vendors, to write customized specifications and obtain estimates, to issue solicitations, receive confidential competitive bids and, ultimately, to award print jobs.
The site also allows the print buyer to maintain an Internet dialogue with its vendors, as well as oversee, via the Internet, production changes.
Significance: While the print buyer is in the driver's seat, printLYNXX still empowers the commercial printer to place rapid bids and communicate more effectively, via the Internet, with existing clients linked to printLYNXX.
Commercial printers, too, can benefit from printLYNXX's ability to allow print buyers to modify orders at any time and automate payments. The system offers both commercial printers and print buyers the opportunity to enhance the strengths already present during the print procurement and print production processes.
On a happy note, for the commercial printer, there is no hardware or software to buy and the service is free—commercial printers, like with the Impresse and Noosh systems, are linked with printLYNXX by print buyers who foot the bill. Competitive bids can be seen on the printLYNXX network—so be mindful of bidding wars.
Liveprint.com, launched last July, is marketing itself as the premier destination on the Web to satisfy the marketing communications needs of millions of individuals in the small business market who collectively spend an estimated $8 billion to $12 billion each year on printing. As a small business partner, liveprint.com provides customers the tools and advice needed to start, grow and promote their business. Its innovative, proprietary technology enables customers to develop coordinated suites of identity items—such as business cards, newsletters and letterhead.
Significance: Certainly, the new business prospect offered by the auction aspect of liveprint.com is intriguing for the high-quality commercial printer. Still, the site is largely for the do-it-yourselfer creative.