INSERTS EAST — FLYING UNDER THE RADAR

Make no mistake about it. Inserts East—though coined a boutique printer by company President Nick Maiale—is not a small potatoes establishment. At $50 million a year in annual sales, it is the envy of many smaller, mainstream commercial operations.

But Nick and his father Gino—who managed the company from its inception in 1972, when it was known as Able Printing—have expanded the company backed by old-fashioned values since acquiring it in 1996. In the beginning, the facility existed to produce coldset web/shopper’s guide-type products. In fact, the primary title it produced was called the Shopper’s Guide.