InnerWorkings Secures Direct Mail Deal With ADT
CHICAGO—InnerWorkings Inc., a global marketing supply chain company, announced that it signed a new marketing management agreement with Defender, the U.S. dealer for home security brand ADT.
InnerWorkings will collaborate with Defender to develop and deploy segmented direct marketing materials across the Defender national footprint.
"InnerWorkings provided the best scalable solution for national marketing distribution," said Brad Cumings, chief marketing officer for Defender. "Their deep domain expertise in direct mail consultation and creative execution will enable us to optimize our time-to-market, visibility and brand performance."
Additionally, as part of the partnership, InnerWorkings will provide onsite resources to work with Defender's marketing team. InnerWorkings also will manage U.S. Postal Service compliance for Defender to ensure program-wide optimization.
"This partnership will continue to strengthen Defender's commitment to innovation in segmentation marketing," added Brian Gillespie, vice president of enterprise accounts for InnerWorkings. "We look forward to leveraging our suite of capabilities to bring their brand to market better, faster and at the lowest possible cost."