InfoTrends' Kate Dunn to Share Insights on New Strategies at Two Industry Events
WEYMOUTH, MA—April 21, 2015—InfoTrends is pleased to announce that Kate Dunn, director of InfoTrends’ Business Development Group, and award-winning leader in relevant, cross-channel marketing, will be sharing her expertise at two upcoming industry events.
The PODi AppForum 2015, taking place May 11-13, in Las Vegas, will provide workshops designed to give sales people, business owners, solutions architects and operations managers the details and advice they need to succeed. During this event, Dunn will be participating in an all day workshop entitled, Selling high value solutions: Helping customers discover new value. In this session, she will be joined by Rab Govil, president, Caslon. Together, they will provide attendees with a highly interactive session to help them answer three important questions that are in every prospect’s mind: Why buy anything? Why buy from you? and Why buy now?
In addition, Dunn is scheduled to speak in the PODi AppForum session called Crafting your company story: Making it personal and compelling. Key takeaways for attendees include:
- How to engage your prospect with stories
- Key elements of a successful story
- Effective company stories that you can use now
On May 18-19 the Printing Industries of America will be holding the 2015 Print Leadership Summit in Minneapolis. During the 60-minute session, Stop Whining and Build a Sustainable Sales Organization, Dunn will provide the audience with guidance on how to align goals of the sales organization with business goals and establish a sales management structure that drives performance and develops sales talent through coaching.
"I’m excited to have the opportunity to participate in events where I can work with executives on the subjects of integrated marketing and sales," commented Dunn. "I look forward to sharing insights that will provide attendees with information that will help them develop new strategies and solutions."
To learn more about Kate Dunn and other InfoTrends’ upcoming events click here.
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. It provides insights and advice to help clients understand market trends, identify opportunities, and grow their business.