2012 Preview: A Trade Show Redefined

On the finishing side, it seems that digital applications will be high on the list for many Graph Expo attendees. Just ask Trish Witkowski, the chief folding fanatic at Foldfactory.com whose popular video blog, the 60-second Super-cool Fold of the Week, appears in Printing Impressions' e-newsletter, Today on PIWorld. She will be focused on in-line finishing solutions for direct mail.

"(I'm excited about) short-run digital; long-run, automated web solutions—anything that is making the process of designing and producing mail faster, more efficient, more creative and highly targeted," she says. "Technology solutions that enhance print's relevance and effectiveness as a marketing tool are also on my radar, but I'll really be looking for new things that I haven't seen before, or advancements in existing technologies. True to character, I'll be snooping for cool folded print samples, too."

Visit www.graphexpo.com for more information. PI