2014 Hot Markets: Packaging, Pharma Head List
Government/Federal and State ($6.5T, +6 percent; with $2.0B to print, 0 percent) will be No. 24. Federal agencies with in-plants will continue to resist the GPO, while state and local agencies shift most print to output or for local publishers/printers to sell such as driver's license manuals, fish and game, etc.
Last, at No. 25 is Higher Education ($184B, +5 percent; with $1.6B to print, +5 percent). Enrollments are dropping, costs are rising and the for-profit (+12 percent) companies posing as universities are taking real market shares. Transit and other out-of-home print, ROP/FSIs and direct mail will get good grades. Expect school mergers and name changes as there are too many institutions, and many are in financial collapse. Development spends are not delivering alumni dollars and are being cut back. Athletics activity should keep poster, program and related print at 2013 levels.
Inclusively, the HM-25 will account for 97 percent of total print. Become an expert provider for a few verticals rather than be a commodity bidder in a horizontal position. Market "hot" in 2014 and be around for the years after the paradigm shift! PI
About the Author
Now in its 35th year, Vincent Mallardi's "Hot Markets for Print Media" is the longest, continuous forecast of the printing industry, by sector, region and product. For more info on the complete report, e-mail the author at firstname.lastname@example.org.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at email@example.com