Increase Your Voicemail Returns - Short Attention Span Sales Tip
A few weeks ago, we talked about voicemail and I told you to see it as an audition. I also said that what was in your message was a sales tip to be named later. Well, campers, today’s that day...
Listen to the content of this message:
“Hi, Kelly. This is Bill Farquharson calling from Aspire For. I’d sent you a letter last week and promised to call you this week. Well, here I am! The purpose of my call is to talk with you about something I saw on your website. I understand that your company is participating in a trade show at the World Trade Center here in Boston in a couple of months and I wanted to speak with you about maximizing your ROI. My telephone number is (781) 934-7036. My name again is Bill Farquharson from Aspire For. And I will be calling you back before the week is out. Thanks!”
Now, compare it with this message:
“Hi, Kelly. This is Bill Farquharson calling from Aspire For. My telephone number is (781) 934-7036. I’d sent you a letter last week and promised to call you this week. Well, here I am! The purpose of my call is to talk with you about something I saw on your website. I understand that your company is participating in a trade show at the World Trade Center here in Boston in a couple of months and I wanted to speak with you about maximizing your ROI. My telephone number is (781) 934-7036 and my name is Bill Farquharson from Aspire For. And I will be calling you back before the week is out. Thanks!”
Which one do you think has a slightly better chance of getting a call back? Did you catch the subtle difference? No? I’ll give you a hint: Check the phone numbers. Still no? The difference between the two messages comes down to the placement of the phone number in message #2. There, I’ve put it at both the beginning and end.
Why?
So that in the event someone listens to my message and decides to save it for later, she/he doesn’t have to listen to the entire 35 second message (yes, I timed it) just to hear the 10-digit number.
It’s a subtle change and maybe, maybe a call back will occur as a result 1% of the time ... but that’s 1% more than you have right now!
NEW! Bill’s new Lead-Gen/Vertical Market Research Program. Go to www.AspireFor.com, and click here to watch a promo video, or click here to try it out (the first step is FREE!)
Want more?
The video version of this sales tip goes into more detail. You can find it on my YouTube channel: www.youtube.com/c/BillFarquharson
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Call me for help or with questions: Bill Farquharson, (781) 934-7036 or www.AspireFor.com
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
