In vs. off (line) — A "Fight" to the Finish

He also makes special note of RRD Direct, which runs six off-line systems. The equipment is one of a kind and has been customized for RRD Direct's use.

Both RRD Direct and Quebecor Direct are getting the best of both worlds by combining their off-line and in-line capabilities to create in-line/off-line systems that are designed for manufacturing direct mail products. This innovative process allows large volumes of product to be run upfront in-line and, later, finished off-line with updated names and personalized information to meet targeted mail drop dates.

As the in-line/off-line trend continues to attract the attention of major printers, Markovich says he has no doubt that even more advantages will be discovered and, thus, greater advancements will be made in the finishing process overall.