Important But Not Urgent Sales Activities
In the last few weeks of sales tips, I have focused rather heavily on the subject of being in a sprint to the finish. That is, your sales activity should be at a maximum between now and the end of June. But, what then? What comes next?
The week that includes the Fourth of July is special. This year, with the fourth being on a Thursday, it creates a fantastic opportunity for you to sharpen the saw as Stephen Covey would say. This is a chance for you to:
- Learn more about your CRM — I'll bet you know less than 10% of what it can do;
- Create some personal marketing — perhaps you could make a YouTube video or document some success stories;
- Read — Great opportunity for you to pick up some of the books I've mentioned in the last few weeks like Essentialism;
- And finally, think …
Think about where you want to be on the first selling day of September. By then, the summer is over and people are reengaged in business. Where do you want to be on that morning? Start thinking about it now so that you are prepared to take advantage of the three most important selling months of the year.
My suggestion is that you make a list of the kinds of non-selling activities that you don't have time to do but would definitely help your sales skills, activities and volume. Then …
Get back out there and sell!
If you need sales and are willing to put in the work, go to BillFarquharson.com and take 3 minutes to learn about the new training program. If you need sales but lack the commitment for that program, buy my 25 Best Print Sales Tips Ever on Amazon.
Bill Farquharson is a sales trainer for the graphic arts. Email him at Bill@AspireFor.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault are available at BillFarquharson.com.