Impact of Electronic Technologies on Print: Creative/Designers
Crossing over from design services for print to electronic technologies is a natural migration for many graphic-rich print applications. The skill set required for managing graphical display output across multiple platforms will be in ever-greater demand as the complexity of the number of available platforms increases.
The days and funding available for perfecting design for print jobs that tended to last months or years will end. An unintended side-effect of digital technologies is the ability to continually adjust the designs, with little impact on the cost. Few designs will ever be final. This may lead to more focus on faster turnaround rather than perfection, since any mistakes can be quickly resolved on the next short-run print job or electronic web-design revision.
While printed page volumes are declining, the value of good design will continue to pay, whether it is design for analog print, digital print, or electronic output display. Manufacturers and suppliers positioning themselves in the value chain with tools for designers in both digital print and electronic output display should enjoy continued demand for their products and services. NPES