IKEA Goes Wireless With bookbook Printed Catalog

THE NETHERLANDS—Jörgen Eghammer, "chief design guru" for IKEA, recently released a humorous video introducing IKEA's 2015 Catalog as a "book book" that does not require cables, saying that the catalog comes fully charged and the battery life is eternal. "The navigation is based on tactile-touch technology that you can actually feel," he jokingly points out.