HP Offers Portfolio of Digital Color Printing Products to Capture Digital Page Growth
DÜSSELDORF, GERMANY—May 29, 2008—HP today announced its latest digital printing products and technologies, which are designed to enable graphic arts customers to build their competitive advantage and successfully pursue profitable growth opportunities.
With the new solutions and the company’s recent acquisitions of NUR Macroprinters Ltd. and MacDermid ColorSpan Inc., HP now offers print service providers the industry’s largest all-digital color graphic arts portfolio. These moves also support HP’s Print 2.0 strategy to drive growth of digital pages and lower costs of printing for high-volume commercial markets.
By 2010, HP estimates that the value of pages printed in the global graphic arts market will be $663 billion. Nearly 80 percent of this growth will be driven by marketing collateral, labels and packaging, publishing and signage, and displays – all markets that HP is targeting with its graphic arts portfolio.
Customers are already realizing the value provided by new solutions such as HP Indigo digital presses and HP Inkjet High-speed Production Solutions. The new technologies are being demonstrated publicly for the first time in the HP booth in Hall 8A at drupa 2008, the graphic arts industry’s preeminent tradeshow. Highlights include:
• Three new HP Indigo digital presses – including a 7000 model available now – that offer significantly higher break-even points than analog printing.
• A high-speed, 36-inch (914-mm) inkjet web press – one of the most advanced examples to date of the low-cost, high-productivity potential that exists with inkjet technology.
• The HP Designjet L65500 Printer – the first of a new category of large-format signage printers with HP Latex Inks that reduce the impact of printing on the environment and offer broad outdoor and indoor application versatility, while delivering quality and durability at high print speeds.
• Fourteen new large-format media – including five recyclable(3) substrates that are compatible with HP Latex Printing Technologies. Specially treated HP media, such as HP Tyvek® Banner and HP High Density Polyethylene Reinforced Banner, provide image quality and durability when printing with both HP Latex Inks and HP low-solvent inks.