HP Indigo Presses Used to Produce 2.5 Million Photo Books and Calendars in Two Months
Proven Direct: This Menomonee Falls, Wisconsin-based print service provider established its Proven Pictures subsidiary after integrating the expanded file processing capabilities of the new HP Indigo Scalable RIP Solution (SRS) with its five HP Indigo presses. Now, the company serves leading independent photo retailers, offering turnkey photo book, calendar and folded greeting card production. In only its first few months of operation, Proven Pictures accounted for more than 10 percent of the company’s overall annual revenue.
• Snapfish by HP: Snapfish by HP, which sells photo books and calendars printed on HP Indigo presses, experienced rapid growth of its popular photo merchandise items during the holiday peak season. In 2007, the company is looking to further its impressive growth by continuing to offer new, creative products both online and in retail stores.
PMA, the leading association for the photo industry, forecasts that the photo merchandise market is expected to more than double in size in the next two years and is approaching $1 billion in sales(2).
“The digital photography revolution has led to new uses for images, creating new direction and great opportunities in the photo merchandise market,” said Gary Pageau, Group Executive, Content Development and Strategic Initiatives, Photo Marketing Association International. “Meeting demand for photo books, calendars, cards and other products will be one of the most significant revenue opportunities for photo services in the near future.”
HP Indigo’s customer list for photo merchandise production continues to expand with multiple presses at U.S. firms such as photo services District Photo, Beltsville, Md., and Shutterfly, Redwood City, Calif., as well as at one-to-one marketing and photo services providers R&R Images, Phoenix, Ariz.; and Rastar, Salt Lake City. Leading international photo merchandise firms with HP Indigo presses include photo service provider Asukanet Co. Ltd., Hiroshima, Japan; photo retailer Bowie Castlebank, Glasgow, Scotland; photofinisher CeWe Color Holding AG, Oldenburg, Germany; photo book and yearbook firm Embassy Digital, Oakville, Canada; and online retailers Harrier, Newton Abbot, UK; Hofmann, Valencia, Spain; and Photoways, Sartrouville, France.