HP to Highlight New Print Profit Opportunities at Drupa
Drupa visitors from nearly every segment of the graphic arts industry will see production solutions to meet their business needs, with the HP stand divided into demonstration areas for general commercial; photo specialty; publishing, direct mail and transaction printing; labels, flexible packaging and folding cartons; and sign and display printing.
In each area HP will feature end-to-end solutions including HP partners, HP PSP Services, and HP Financial Services. The HP stand will emphasize the evolving nature of digital print—a highly effective, targeted communications medium for an industry shifting its focus from low cost per copy to effective cost per contact and high return on marketing investment (ROMI).
“We are accelerating the industry transformation by helping PSPs lower overall printing costs, improve their supply chain with on-demand and Web-to-print solutions and create new applications and business models where digital printing adds greater value,” said Morgan.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems.